- Successful performers at White Horse Black Mountain have an established fan base who are willing to pay money to hear them.
- Successful performers at White Horse Black Mountain have an ability to market and promote their appearances. They utilize press kits, posters/flyers, media releases, websites, Facebook, fan newsletters, and other means to communicate with their fans.
- Successful performers at White Horse send (or drop off) 20-30 flyers at least 3 weeks prior to their concert. (Arrangements can be made for White Horse to design and/or print your concert flyers for a reasonable rate.)
- Successful performers send their press kit, hi-res photos, and other promotional material to White Horse at least 3 weeks prior to their concert.